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| iOS 6 launched in September 2012, but still has the same user interface as when the iPhone was first introduced in 2007. |
In 2007, Apple launched the iPhone in a world where RIM reigned supreme with their line of Blackberry smartphones. It ushered in a new way of using a phone, with its Capacitive Multi-Touch display and its revolutionary user inteface. It was indeed a great innovation because even though there were touch screen devices before, never has it gone mainstream like the iPhone.
Fast forward to 2012, where Android has now reigned supreme over the iPhone in terms of market share and most high-end Android phones are now on par (if not, better) than the iPhone. Android's UI has dramatically changed since its launch with the T-Mobile G1 (HTC Dream) in 2009. iOS hasn't changed much and still looks the same. It's been increasingly noticeable that iOS is getting STALE.
For that reason, iOS NEEDS a visual refresh. Apple needs to prove that they can still innovate on the software side. Whether you love them or hate them, you cannot deny the triumph of industrial design that Apple bestows upon the world. The software isn't really telling of what Apple can really do in software right now, especially with Google pulling all the stops in their iOS apps (the UI in the Google Maps iOS app is waaaaay better than the Apple Maps app).
There is a glimmer of hope though, as Jony Ive is now responsible for "Human Interface". That role, along with his current role in Industrial Design means that he could now focus the hardware and the software as a whole and how they could interact to give a great impact to the consumers. Also, they did a major shakeup which resulted in Scott Forstall and John Browett leaving, and many other Apple higher-ups getting the jobs that they left behind.
Apple, you've made the changes you need. Now show us what the "increased collaboration" can do.
Fast forward to 2012, where Android has now reigned supreme over the iPhone in terms of market share and most high-end Android phones are now on par (if not, better) than the iPhone. Android's UI has dramatically changed since its launch with the T-Mobile G1 (HTC Dream) in 2009. iOS hasn't changed much and still looks the same. It's been increasingly noticeable that iOS is getting STALE.
For that reason, iOS NEEDS a visual refresh. Apple needs to prove that they can still innovate on the software side. Whether you love them or hate them, you cannot deny the triumph of industrial design that Apple bestows upon the world. The software isn't really telling of what Apple can really do in software right now, especially with Google pulling all the stops in their iOS apps (the UI in the Google Maps iOS app is waaaaay better than the Apple Maps app).
There is a glimmer of hope though, as Jony Ive is now responsible for "Human Interface". That role, along with his current role in Industrial Design means that he could now focus the hardware and the software as a whole and how they could interact to give a great impact to the consumers. Also, they did a major shakeup which resulted in Scott Forstall and John Browett leaving, and many other Apple higher-ups getting the jobs that they left behind.
Apple, you've made the changes you need. Now show us what the "increased collaboration" can do.
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