I've been particularly known by my friends as an Apple fanboy (which I wholeheartedly admit) but that doesn't mean I ignore the rest of the products that are churning out of everyone else's factories. Samsung in particular has come from just another no-name phone manufacturer to the No. 1 phone maker in the world. From their low-end Galaxy Pocket to the Dual SIM Galaxy Grand to the flagship device last year that is the Galaxy S III, Samsung has proven to be synonymous to Android last year.
Riding on the success of the S III, Samsung has launched the Galaxy S4 a while ago (March 14 in the US). At a glance, it looks like the S III but it's actually larger, thinner, and lighter. It has a 5" Full HD Super AMOLED screen, which is what's a trend in recent Android phones like the Sony Xperia Z and the HTC Butterfly (Droid DNA in the US). Depending on where you live, it either has a Samsung Exynos 5 (which has 8 CORES!) or a Qualcomm Snapdragon S4 Pro processor. It has a 13-megapixel rear camera and a 2-megapixel front camera. It runs Android 4.2.2 Jelly Bean but with Samsung's TouchWiz on top. Samsung has also put a lot of new features including Air View and Air Gesture, Dual Shot, Drama Shot, and S Health.
Specs aside, this marks a change in Samsung's strategy for their flagship device. Design looks the same while updating the specs? This sounds like what Apple would do! They would do something that the industry calls a "tick-tock" strategy in the annual refresh cycles of the phones. The major redesigns, such as the iPhone 3G, 4 and 5, are the ticks while the incremental updates, such as the 3GS and the 4S, are the tocks. It may sound like it wouldn't work but Apple was able to gain mindshare large enough that they could get away from sticking to one design for 2 years.
The S4 looking like the S III means that Samsung is adopting that same strategy. They are confident enough that sales won't be affected despite the same design. They want to prove to us that they're just as popular as Apple is. They have proven their worth in marketing, so they're here to prove that the strategy works for them. I personally think that since they copied Apple's strategy, I think it will work. Too bad I still hate the design and the specs wowed me but aren't gonna woo me over to them. Yep, still want the iPhone.
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